1. Features
  2. Weekly strategy

A weekly strategy that tells you
what to post and why.

POSTIVA turns your business goal into a plan for the week: a main post for the days ahead, the reason behind it, and an honest look at what worked once the week is over.

Or download the app: App Store Google Play
What it does

One goal for the week.
A clear next step every day.

Once you set up your business profile, POSTIVA prepares your first weekly strategy. It covers the current week, so you can start straight away. Days that have already passed don't get a main post.

The Strategy tab sets the goal and focus for the week and explains the thinking behind it, so every post has a purpose. It also names one thing you're testing this week, and how you'll know it worked.

The Plan tab walks you through the week day by day: the main post, its format and why the topic works. When you're ready, one tap opens the editor with the post already set up.

The Results tab follows the week as it happens. A couple of days after it ends, you see what worked, what needs attention and what to try next.

Explore a sample plan

Sample plans for fictional businesses. Yours is built around your profile.

Why it helps

Less guessing.
More calm, consistent posting.

“I don't know what to write about.”

No more blank page

Most days of the week start with a main topic and a format. You decide how to make it yours.

“I have no strategy.”

A plan with a reason

The week has one goal, and “Why this plan” shows how POSTIVA got there. Posts work together instead of at random.

“I start, then burn out.”

Small steps, not a sprint

One day at a time, with a clear status for each. You always know what's next and what's already done.

“I don't know what works.”

Learn from every week

The Results tab shows what worked and what needs attention, plus a recommendation for the next strategy.

How to use it

From your profile
to a planned week, in six steps.

  1. Create your business profile

    Describe your business. POSTIVA prepares your first strategy for the current week, on every plan including FREE. When it's ready, the app opens Weekly Strategy and shows you around: Strategy, Plan, Create post and the AI chat.

    Profile basics with the profile name and a description of the business
  2. Read the Strategy tab

    Start with the goal and focus for the week. Why this plan walks through What we noticed, What this means and So here's what we're doing.

    What we're testing this week shows Our assumption, What we're doing, How we'll know it's working and What we want to learn. This week's main content lists the planned posts.

    Strategy tab with the goal, the week’s main content and Why this plan open
  3. Pick a day in the Plan tab

    Each day shows its status: To prepare, Draft, Scheduled, Published, Couldn't publish or Not published. The main post shows its format (Post, Carousel or Reel) and Why this topic works.

    Some days also have Tasks for this day, and More ideas for the selected day gives you six extra ideas.

    Tasks for this day: write the planned post and reply to new comments
  4. Tap Create post

    The editor opens with the format, date and suggested time already set. The AI chat already has the brief, so you can go straight to adding your own details.

    Inspire AI opened from the plan with the day’s brief already sent
  5. Follow the week in the Results tab

    How this week is going shows each planned post with its status, plus Extra publications you made outside the plan.

    After Sunday you'll see Execution is complete. A couple of days later, Results ready shows what worked, what needs attention, platform metrics, the outcome of the week's experiment and a recommendation.

    Planned content in the Results tab: Monday published, Tuesday scheduled, Wednesday a draft
  6. Move to the next week

    Use Previous week and Next week to switch between weeks. On CREATOR and PRO, a new strategy arrives every Friday and a Next week's plan is ready banner lets you know.

    Next week’s plan is ready banner above the week switcher
Good to know

Plans, timing
and platforms.

  • FREE: one strategy to get startedYour first strategy is prepared once, right after you create your profile. A future week shows “Weekly plans come with a paid plan”.
  • CREATOR and PRO: a new strategy every weekEvery Friday at 12:00 in your profile's time zone, for the following Monday to Sunday.
  • Your first strategy covers this weekThe first strategy covers the current week. Days that have already passed don't get a main post.
  • Final results take a couple of daysPlatforms need time to report metrics, so the week's results arrive a couple of days after it ends.
  • Facebook, Instagram and LinkedInPlan items aren't tied to one platform. You choose the channels when you create the post.
  • No social account needed to startYou don't need to connect a social account to see your first plan. Connect one when you want to publish.
FAQ

Questions about the weekly strategy

Your first strategy is free on every plan, including FREE. It is prepared once, right after you create your profile. A new strategy every week comes with CREATOR and PRO.

On CREATOR and PRO, every Friday at 12:00 in your profile's time zone, for the following Monday to Sunday. A “Next week's plan is ready” banner lets you know.

No. You don't need to connect a social account to see your first plan. Connect Facebook, Instagram or LinkedIn when you want to publish.

Plan items are not tied to one platform. You choose the channels when you create the post: Facebook, Instagram or LinkedIn.

The Results tab follows the week live. Final results arrive a couple of days after the week ends, once the platforms have reported their metrics.

Your first week
with a plan.

Describe your business and get a strategy shaped around its goal, offer and audience.

No card required. FREE forever.

Or download the app: App Store Google Play