1. Features
  2. Profile protection

Less spam.
More conversation.

Bring your comments together. Turn on protection against abuse and spam, and give your attention to the conversations that matter to your brand.

Protect my profile See how to use it

Facebook and Instagram · Included in CREATOR and PRO

Or download the app: App Store Google Play
What it does

Every comment.
The right response.

A useful conversation, a comment to look at, or spam? POSTIVA checks the comments on your connected Facebook and Instagram profiles with AI, helps tell them apart and flags what needs your attention with a red or amber flag.

Turn Comment protection on or off in your profile settings. When it’s on, clearly toxic comments are hidden automatically.

You decide, comment by comment. Filter your comments by hidden, red flag or without response, and hide or restore any comment when the context calls for a different response. When a comment deserves an answer, use suggested replies that match your profile’s tone, and review and edit each one before publishing.

  • VISIBLE
    “I disagree with this advice; my experience was different.”

    There is room for criticism. A different opinion does not have to mean abuse.

  • FLAGGED FOR YOU
    “Another internet expert. Pathetic.”

    When context matters, a comment is flagged for your attention with a red or amber flag.

  • HIDDEN / SPAM
    “Click the link and get free followers $$$”

    Obvious spam can be hidden, and you can hide or restore any comment yourself.

Why it helps

Room for conversation.
Less room for spam.

“Hate comments take the joy out of posting.”

Abuse and harmful language

Spot abusive comments. With protection on, clearly toxic ones are hidden automatically.

“Spam and bots make my brand look bad.”

Spam and suspicious comments

Spot repetitive messages, unwanted promotions, and suspicious comments.

“I can’t read hundreds of comments myself.”

Comments that need your judgement

Stay involved in situations where context changes the meaning.

“I waste time replying to every comment.”

Replies in your brand’s voice

Refine a suggested reply instead of starting every conversation with an empty field.

How to use it

From your profile
to calmer comments, in five steps.

  1. Connect Facebook or Instagram

    Protection works on a connected Facebook or Instagram profile. Connect it in Integration on your profile card.

    Meta Business and Instagram Business cards, both connected

  2. Set Comment protection to Active

    In your profile settings, set Comment protection to Active. When protection is active, POSTIVA helps filter hate and unwanted comments.

    Protection is part of the paid plans, CREATOR and PRO. It isn’t included on FREE.

    Comment protection set to Active in Profile configuration

  3. Let POSTIVA check new comments

    Each new comment is checked by AI. Clearly toxic ones are hidden on Facebook or Instagram automatically, unless you changed that comment’s visibility yourself.

    Each checked comment counts toward your plan’s protected-comments allowance. When it’s used up, new comments aren’t checked.

    Comments: a hidden toxic comment and a question with suggested answers

  4. Review your Comments

    Open Comments and filter by the last 7, 30 or 90 days, Only hidden, Red flag only, Without response, Only unread, or by channel: Facebook or Instagram.

    Flagged comments show a red or amber flag. Each comment also shows Relevancy stars and an AI insight. Changed your mind? Hide or Restore the comment.

    Comments in POSTIVA: a hidden abusive comment and a suggested reply ready to send

  5. Reply in your own voice

    Pick one of the Suggested answers: three replies written in your profile’s language and style. Edit it if you like, then send. POSTIVA confirms: Reply published.

    A question comment with two suggested answers
Good to know

Profile protection.
Part of your plan.

  • CREATOR and PROProfile protection is included in CREATOR and PRO. FREE does not include automated comment protection. Compare plans.
  • Facebook and InstagramProtection currently works on connected Facebook and Instagram profiles. POSTIVA needs authorized access to retrieve comments and perform the selected moderation actions.
  • A protected-comments allowanceEach checked comment counts toward your plan’s protected-comments allowance. When it’s used up, new comments aren’t checked. See the limits.
  • On or off, your callYou turn comment protection on or off in your profile settings. A comment whose visibility you changed yourself isn’t hidden automatically.
FAQ

Questions about profile protection

No. Constructive criticism should not automatically be treated as abuse. Only clearly toxic comments are hidden automatically, and comments that need your attention are flagged with a red or amber flag.

POSTIVA helps identify toxic comments, abusive language, spam, and suspicious bot messages. Comments that need your attention are flagged with a red or amber flag.

Yes. Filter your comments by hidden, red flag or without response, and use Hide or Restore when you decide a different response is needed.

Profile Protection currently supports Facebook and Instagram. POSTIVA needs authorized access to a connected profile to retrieve comments and perform the selected moderation actions.

Yes. When a comment deserves a response, POSTIVA can suggest a reply aligned with the profile’s voice. You can review and edit it before publishing.

No. Profile Protection is included in CREATOR and PRO. The FREE plan does not include automated comment protection.

Care for your conversations.
On your terms.

Connect your profile, turn on protection, and use suggested replies in your brand’s voice.

Protect my profile

Included in CREATOR and PRO · Facebook and Instagram

Or download the app: App Store Google Play