1. Features
  2. Brand voice

Set your brand voice once.
Sound like you everywhere.

Describe your business, pick one of eight voice presets and fine-tune it if you like. POSTIVA’s AI uses it for your posts, rewrites and reply suggestions.

Create a free account See how to set it up
Or download the app: App Store Google Play
Brand voice preset selector with eight presets: Expert, Friend, Storyteller, Entertainer, Mentor, Visionary, Leader and Rebel
What it does

One profile.
All your content in your voice.

Your brand voice lives in Profile configuration, next to the description of your business, your main niche and your audience. Together they tell POSTIVA who you are and who you’re talking to.

Start with one of eight presets: Expert, Friend, Storyteller, Entertainer, Mentor, Visionary, Leader or Rebel. Want more control? The advanced settings let you tune voice, formality, mood, purpose, perspective, emoji, technicality and CTA strength.

Not sure yet? See examples in this style shows sample posts, so you can hear the voice before you save it. Or let AI quick start fill in your niche, audiences and style from your Instagram or Facebook profile link.

From then on, the AI assistant, the AI text enhancer and comment reply suggestions write in this voice. Your niche, audience and description also shape your weekly plans, and the voice sets the visual tone of generated images.

Why it helps

Less explaining yourself.
More content that sounds like you.

“My content will stop sounding like me.”

One voice across everything

Posts, rewrites and reply suggestions all follow the same brand voice.

“I waste time replying to every comment.”

Replies in your tone

Reply suggestions for comments use your brand voice, so answering feels natural.

“I don’t know how to use the tools.”

Start with a preset

Eight ready-made voices, each described in three words. Pick one now and adjust it later.

“I have no strategy.”

Plans that fit your audience

Your niche, audience and description shape the weekly plans POSTIVA prepares.

How to use it

Your brand voice,
set up in five steps.

  1. Fill in Profile configuration

    Profile configuration is where you set up a new profile or edit an existing one. Describe your business in at least 50 characters, then fill in Main niche and Audience and target groups.

    Niche and audience with the main niche and three audience groups filled in

  2. Optional: use AI quick start

    Tap Fill with AI and POSTIVA fills in your niche, audiences and style from your Instagram or Facebook profile link. The link is optional, and you can always fill in the profile yourself.

    AI quick start with an Instagram profile link and Fill with AI

  3. Pick a preset with Change preset

    Under Brand voice, tap Change preset and choose Expert, Friend, Storyteller, Entertainer, Mentor, Visionary, Leader or Rebel. Each comes with three words that describe it, like “factual, reliable, clear” for Expert. Confirm with Use selected. A new preset overwrites your current style settings, as the selector warns: These changes will overwrite your current settings.

    The hint under your preset sums it up: This style will be used for post suggestions, replies, and content recommendations.

    Brand voice preset selector with eight presets: Expert, Friend, Storyteller, Entertainer, Mentor, Visionary, Leader and Rebel

  4. Fine-tune the style and see examples

    Open Style parameters - advanced settings to adjust Voice, Formality, Mood, Purpose, Perspective, Emoji, Technicality and CTA strength.

    Tap See examples in this style to read sample posts in your voice.

    Style parameters - advanced settings open, from Voice to CTA strength

  5. Save your profile

    For a new profile, tap Save and prepare plan; for an existing one, Save changes. The AI assistant, the AI text enhancer and reply suggestions then write in your brand voice.

    See examples in this style, Change preset and the Save changes button
Good to know

What it covers
and where it applies.

  • Eight presets, fully adjustableStart from a preset and change any of the eight style parameters in the advanced settings.
  • Used across POSTIVA’s AIThe AI assistant, the AI text enhancer and comment reply suggestions write in your brand voice. Generated images follow its visual tone.
  • Your profile shapes your plansYour niche, audience and description shape your weekly plans.
  • AI quick start works from a social profileFill with AI uses an Instagram or Facebook profile link. The link is optional.
  • Each profile has its own voiceThe voice is part of a profile’s configuration, so each profile you manage can sound different.
FAQ

Questions about brand voice

Eight: Expert, Friend, Storyteller, Entertainer, Mentor, Visionary, Leader and Rebel. You can fine-tune any of them in the advanced settings.

By the AI assistant, the AI text enhancer and comment reply suggestions. Your niche, audience and description also shape weekly plans, and the voice sets the visual tone of generated images.

Yes. See examples in this style shows sample posts written in the selected style.

AI quick start fills in your niche, audiences and style from your Instagram or Facebook profile link when you tap Fill with AI. The link is optional, and you can fill in the profile yourself.

Yes. Open the profile configuration, change the preset or the advanced settings and tap Save changes. A new preset overwrites your current style settings.

Your brand,
in your own words.

Create an account, describe your business and pick the voice that fits it.

Create a free account

No card required. FREE forever.

Or download the app: App Store Google Play