1. Features
  2. Analytics

See what your posts do.
Get the week in one email.

Followers, reach, reactions and comments from Facebook and Instagram in one place, and a short summary in your inbox every Sunday at 18:00 UTC. On every plan, FREE included.

See your numbers free See how to use it
Or download the app: App Store Google Play
What it does

Numbers you can read
in a minute.

Under Analytics in the sidebar you’ll find three screens: Insights, Performance and Suggestions. Choose the last 7, 30 or 90 days, and all channels or just Facebook or Instagram.

Insights gives you the short version: how often you’ve posted against a target of 3–4 posts a week, how interactions, comments and reactions compare with the previous period, what your community looks like, how varied your formats are, and the hours when your audience comments and reacts most.

Performance shows your followers, your reach (shown as Impressions), reactions and comments, each with its change over the range you picked, plus a chart for each.

Every Sunday at 18:00 UTC, POSTIVA also sends a weekly stats email to each profile with a connected account: your numbers compared with last week and the posts you published. If you use profile protection (CREATOR and PRO), it also counts the toxic comments it hid.

Why it helps

Less guessing.
More calm decisions.

“I don’t know if any of this is working.”

See what’s working

Followers, reach, reactions and comments in one view, with the change over the period you choose.

“I check three apps to see my numbers.”

Facebook and Instagram together

All channels in one view, or one platform at a time.

“When should I even post?”

Post when people are there

Insights shows when your audience comments and reacts most, with the peak hours highlighted.

“I never have time to look at stats.”

The week comes to you

A short summary lands in your inbox every Sunday at 18:00 UTC, and a push tells you it’s ready.

How to use it

From your first look
to the weekly summary, in six steps.

  1. Open Insights

    In the sidebar, under ANALYTICS, open Insights. Performance and Suggestions sit right below it. On a phone, the three screens are buttons.

    Sidebar with Insights, Performance and Suggestions under Calendar

  2. Choose the range and the channel

    Next to Range: choose Last 7 days, Last 30 days or Last 90 days. 30 days is the default, and POSTIVA remembers your choice. Then, under Channels, pick All channels, Facebook or Instagram.

    Insights with the range menu open: Last 7, 30 or 90 days

  3. Read the Insights cards

    Post activity counts your posts in the last 7 and 30 days against a target of 3–4 a week. Engagement snapshot compares interactions, comments and reactions with the previous period. Community Preview sums up Audience Size, Comment Tone and Interaction Pattern.

    Content Mix counts your posts per format and says whether your mix is varied. The best-time-to-post card shows comments and reactions by hour, with the peak hours highlighted.

    Insights cards: Post activity, Engagement snapshot, Community Preview and Content Mix

  4. Open Performance

    Tiles show Followers, Impressions, Reactions and Comments, each with its change in % over the range. Impressions count unique reach. Below them are charts for Impressions, Engagement, Posts, Comments and Reactions.

    The Reactions chart for Facebook and Instagram, from 8 September to 4 October

  5. Get the weekly summary

    Every Sunday at 18:00 UTC, each profile with a connected account gets the Your Weekly Stats email: Followers, Impressions, Reactions and Comments compared with last week and the posts published this week, with a View full analytics button. If you use profile protection (CREATOR and PRO), it also counts the toxic comments it hid.

    A push lets you know: “Your weekly stats are ready — see how your content performed this week.”

  6. Turn the email off if you prefer

    In Account settings, untick Send me email notifications, or use the Unsubscribe from email notifications link in the email. Both stop all notification emails from POSTIVA, not only the weekly one.

    Privacy & communications in Account settings with Send me email notifications
Good to know

Plans, platforms
and what to expect.

  • On every planAnalytics and the weekly stats email are included on every plan, FREE included.
  • Facebook and InstagramThe charts and cards need a connected Facebook or Instagram account. LinkedIn isn’t part of analytics. See how to connect your accounts.
  • Updated about every 30 minutesPage metrics refresh about every 30 minutes, so the numbers stay close to what you see on the platforms.
  • Charts start when you connectThe charts build from the day you connect an account. Importing your history adds your posts from the last 3 months to the calendar, but it doesn’t back-fill the Followers or Impressions charts.
  • Weekly email on SundaysThe weekly stats email goes out every Sunday at 18:00 UTC to each profile with a connected account.
  • Formats, not rankingsContent Mix shows how varied your formats are. It doesn’t rank which format performs best.
FAQ

Questions about analytics

Yes. Analytics and the weekly stats email are on every plan, FREE included.

Facebook and Instagram. You can see all channels together or one at a time. LinkedIn isn’t part of analytics.

Page metrics refresh about every 30 minutes.

The charts build from the day you connect an account. Importing your history adds your posts from the last 3 months to the calendar, but it doesn’t back-fill the Followers or Impressions charts.

Every Sunday at 18:00 UTC, for each profile with a connected account.

In Account settings, untick “Send me email notifications”, or use the “Unsubscribe from email notifications” link in the email. Both turn off all notification emails from POSTIVA.

See what works.
Calmly, once a week.

Create an account, connect Facebook or Instagram and see your first numbers, on the FREE plan.

Create a free account

No card required. FREE forever.

Or download the app: App Store Google Play