A Hootsuite alternative
for one small business.
POSTIVA plans one business’s Facebook, Instagram and LinkedIn posts around its goal. Here is how it compares with Hootsuite on price, trials, accounts and team tools, with every Hootsuite fact taken from Hootsuite’s own pages.
Sources for the Hootsuite facts: Hootsuite plans, Hootsuite FAQ, checked 2026-10-23.
POSTIVA and Hootsuite
side by side
Prices as each company shows them. Every Hootsuite fact links to the Hootsuite page it comes from.
| Feature | POSTIVA | Hootsuite |
|---|---|---|
| Free plan | FREE: $0, no card and no expiry. 1 weekly strategy to get started, the calendar with automatic publishing, analytics, 2 AI images a month and 10 text optimizations, for 1 social profile. | No free plan is listed: the plans page lists Standard, Professional, Advanced and Enterprise, and Standard, Professional and Advanced each start with a free 14-day trial. Source: Hootsuite plans, checked 2026-10-23 |
| Paid plans | CREATOR $29.99 and PRO $49.99 a month. CREATOR covers 1 social profile, PRO covers 3 (see the next row). See pricing. | Standard $99, Professional $199 and Advanced $399 per user a month, billed annually; Enterprise is priced on request. Monthly billing is offered too, at a higher per-user rate. Source: Hootsuite plans, checked 2026-10-23 |
| Free trial | CREATOR and PRO: 30 days free, started on the web with a card. After 30 days the plan renews automatically at $29.99 (CREATOR) or $49.99 (PRO) a month unless you cancel before the trial ends. The iOS and Android apps have no trial and charge straight away. | 14 days with no credit card, and no charge when it ends. Trial accounts have daily posting limits (10–20 posts per organization) and no bulk scheduling. Source: Hootsuite plans, checked 2026-10-23 |
| Social accounts | 1 social profile on FREE and CREATOR, 3 on PRO. A profile is one brand: it connects one Facebook Page, one Instagram account and one personal LinkedIn profile. | Standard: up to 10 social accounts. Professional and above: unlimited. Source: Hootsuite plans, checked 2026-10-23 |
| Networks | Facebook and Instagram (publishing, comments, analytics, history import) and a personal LinkedIn profile (publishing only). | Facebook, Instagram, X (Twitter), LinkedIn, TikTok, YouTube, Threads, WhatsApp and Pinterest. Source: Hootsuite FAQ, checked 2026-10-23 |
| Planning and AI | A weekly strategy built from your business goal, audience and offer, a daily plan of tasks, and an AI assistant that drafts posts in your brand voice. | Composer drafts, schedules and publishes posts, with an AI caption and ideas generator; Planner is a calendar of your published and scheduled content. Every plan generates posts and images with AI. Source: Hootsuite FAQ, Hootsuite plans, checked 2026-10-23 |
| Messages and comments | Facebook and Instagram comments in one list. On CREATOR and PRO, profile protection rates each new comment: suggested replies in your voice, and clearly toxic comments hidden automatically (100 comments a month on CREATOR, 500 on PRO). FREE has no suggested replies or protection. | Every plan answers messages from one inbox. Professional adds automated replies and DM workflows; Advanced adds message assignment and routing. Source: Hootsuite plans, checked 2026-10-23 |
| Team | Collaborators invited by email on CREATOR or PRO, with an optional approval step before their posts go live. | Sold per user seat, as many as you need. Content approvals come with Advanced. Source: Hootsuite plans, checked 2026-10-23 |
| Analytics and listening | Followers, reach, reactions and comments for Facebook and Instagram, the best hours to post and a weekly stats email, on every plan. | Every plan monitors your brand and competitors. Professional adds custom reports, a 30-day listening search and trend forecasting up to 90 days ahead. Source: Hootsuite plans, checked 2026-10-23 |
POSTIVA prices are from our pricing. Hootsuite shows its prices in USD, based on annual billing and without tax (source: Hootsuite plans, checked 2026-10-23); check its plans page before you decide.
Knowing what to post,
not only where it goes
Hootsuite’s Composer and Planner help you write, schedule and see posts across your channels, with AI that suggests captions and ideas (source: Hootsuite FAQ, checked 2026-10-23). Its higher plans add what bigger teams need: listening, competitor benchmarks and messages routed between people (source: Hootsuite plans, checked 2026-10-23).
POSTIVA leaves the team toolkit out and keeps to one job: knowing what to post this week. From your business goal, audience and offer it builds a weekly strategy with a goal, topics, formats and a next step, and the daily plan breaks it into the day’s tasks. The AI assistant drafts each post in your brand voice, and POSTIVA publishes it at the time you choose.
If several people run many accounts for you, that toolkit is worth paying for. If it’s you, one business and a busy week, a plan may help more.
Choose Hootsuite if
your work looks like this
Hootsuite covers ground POSTIVA doesn’t try to. If one of these is central to your work, it’s the better fit.
- You manage many accounts on many networksStandard covers up to 10 social accounts and Professional unlimited, across networks such as TikTok, YouTube, WhatsApp and Pinterest. Source: Hootsuite plans, Hootsuite FAQ, checked 2026-10-23
- You want to listen to the marketEvery plan monitors your brand and competitors, and Professional forecasts trends up to 90 days ahead. Source: Hootsuite plans, checked 2026-10-23
- A team answers your customersProfessional automates inbox replies; Advanced assigns and routes messages to the right person and tracks team performance. Source: Hootsuite plans, checked 2026-10-23
- You need approvals and governanceAdvanced adds content approvals, and Enterprise adds single sign-on and compliance tools. Source: Hootsuite plans, checked 2026-10-23
Check the scope
and choose your workflow
POSTIVA is deliberately small. Here is where that becomes a limit.
- Social media teams in larger companiesEach POSTIVA profile has one owner who invites collaborators. It isn’t built around departments, message routing or per-seat roles.
- Brands that track mentions and competitorsPOSTIVA’s analytics look at your own Facebook and Instagram profiles, not at the wider conversation.
- Businesses with more than three brandsPRO covers 3 social profiles (one brand each) and CREATOR covers 1. Need to manage more brands or clients? Contact us for an individual plan tailored to your needs.
- Brands focused on TikTok, YouTube, X, Pinterest or WhatsAppPOSTIVA doesn’t publish there. It publishes to Facebook, Instagram and a personal LinkedIn profile.
Price, trials
and help from others
They’re priced for different jobs. Hootsuite’s per-user plans include unlimited accounts from Professional, social listening and team inbox tools (source: Hootsuite plans, checked 2026-10-23). POSTIVA’s monthly price covers one business planning and publishing its own posts, without that team toolkit. The figures also sit on different billing terms: Hootsuite’s plans page shows per-user prices billed annually and doesn’t show its monthly rate, while POSTIVA’s prices are per month.
Yes. Hootsuite’s 14-day trial needs no credit card (source: Hootsuite plans, checked 2026-10-23), and POSTIVA’s FREE plan needs no card and doesn’t expire. Only POSTIVA’s 30-day CREATOR or PRO trial needs a card, and it starts on the web.
Your Facebook and Instagram posts from the last 3 calendar months can come into the POSTIVA calendar, with their comments and reaction totals: start the historical import after you connect a profile. It’s on every plan; LinkedIn posts aren’t imported.
Yes. Invite a collaborator by email (they need their own POSTIVA account) and turn on Require approval before publishing: their posts wait until you approve them or send them back with a reason. It needs CREATOR or PRO.
Your own Facebook and Instagram profiles: followers, reach, reactions and comments, the best hours to post and a content-mix check, with a stats email every Sunday for each connected profile.
Plan your first week
on the FREE plan
Create an account, describe your business and get your first weekly strategy. No card needed.
No card required. FREE forever.