Meta Business Suite or POSTIVA
for planning your posts?
POSTIVA adds a weekly plan, AI writing in your voice and AI comment protection to your Facebook and Instagram. Here is where it fits next to Meta Business Suite, with every Meta fact linked to Meta’s own help pages.
Main source for the Meta facts: How Meta Business Suite works, checked 2026-10-23.
POSTIVA and Meta Business Suite
side by side
Every Meta fact links to the Meta or Instagram help page it comes from.
| Feature | POSTIVA | Meta Business Suite |
|---|---|---|
| Price | FREE: $0, no card and no expiry. CREATOR $29.99 and PRO $49.99 a month. Their 30-day trial starts on the web with a card and renews automatically at those prices unless you cancel before it ends; the iOS and Android apps have no trial and charge straight away. See pricing. | Free to use on desktop and in the Meta Business Suite mobile app. Source: How Meta Business Suite works, checked 2026-10-23 |
| Platforms | Facebook and Instagram (publishing, comments, analytics, history import) and a personal LinkedIn profile (publishing only). | Manages your presence across Facebook, Instagram, Threads and WhatsApp; you create and schedule Facebook and Instagram content. Source: How Meta Business Suite works, checked 2026-10-23 |
| What one account covers | 1 social profile on FREE and CREATOR, 3 on PRO. A profile is one brand: it connects one Facebook Page, one Instagram account and one personal LinkedIn profile. | You work in a business portfolio, which holds your business assets such as a Facebook Page, an Instagram account and an ad account. Source: How Meta Business Suite works, checked 2026-10-23 |
| Planning and AI | A weekly strategy built from your business goal, audience and offer, a daily plan of tasks, and an AI assistant that drafts posts in your brand voice. | The Planner shows scheduled posts, stories, reels and ads in a weekly or monthly view, and AI can help you generate content ideas. Source: Using the Planner in Meta Business Suite, How Meta Business Suite works, checked 2026-10-23 |
| Comment filters | On CREATOR and PRO, AI rates each new Facebook and Instagram comment by what it says and hides clearly toxic ones, with no word list: up to 100 comments a month on CREATOR and 500 on PRO. Once that allowance is used up, new comments aren’t rated or hidden. Hidden, never deleted. FREE has no protection. | Instagram hides comments with common offensive words, phrases or emojis by default, and Hidden Words hides your own list. On Facebook, Moderation Assist hides new comments that match criteria you pick, such as links, keywords or profanity. Source: Hiding comments on Instagram, Moderation Assist on Facebook, checked 2026-10-23 |
| Inbox | Facebook and Instagram comments in one list. On CREATOR and PRO, suggested replies in your voice that you edit and send yourself. | One inbox for messages and comments from your Facebook Page, Messenger, Instagram and WhatsApp Business account, with automations. Source: How Meta Business Suite works, checked 2026-10-23 |
| Insights | Followers, reach, reactions and comments for Facebook and Instagram, the best hours to post and a weekly stats email, on every plan. | Trends, activity on the content you share and information about your audience. Source: How Meta Business Suite works, checked 2026-10-23 |
| Ads | No ads. Post suggestions flag a trending post you might promote yourself. | Create simple ads or boost content, and use Ads Manager for detailed campaigns. Source: How Meta Business Suite works, checked 2026-10-23 |
| Team | Collaborators invited by email on CREATOR or PRO, with an optional approval step before their posts go live. | Give people access to create content, then review what’s scheduled or published in the Planner. Source: Using the Planner in Meta Business Suite, checked 2026-10-23 |
POSTIVA prices are from our pricing. Meta notes that some features may not be available to every account (source: Using the Planner in Meta Business Suite, checked 2026-10-23).
A calendar of your own posts
or a plan made for you
Meta’s Planner lets you plan your marketing calendar, schedule posts, stories, reels and ads, and see them in a weekly or monthly view (source: Using the Planner in Meta Business Suite, checked 2026-10-23). It’s a solid place to put the posts you’ve decided on.
POSTIVA decides with you. From your business goal, audience and offer it builds a weekly strategy and a daily plan, and the AI assistant drafts each post in your brand voice before POSTIVA publishes it at the time you pick.
Comments work differently too. Meta’s filters look for common offensive words, phrases and emojis or your own list on Instagram, and for criteria you pick on Facebook, like links, keywords, profanity or a brand-new account (source: Hiding comments on Instagram, Moderation Assist on Facebook, checked 2026-10-23). A Page can also hide comments with words you list and turn on a profanity filter (source: Comment moderation for Facebook Pages, checked 2026-10-23). They’re worth turning on, and if a word list already keeps your comments calm, it may be all you need.
POSTIVA’s AI rates each new comment by what it says, so a clearly toxic comment can be hidden without you listing a single word. It isn’t instant: POSTIVA hides a comment only after it has fetched it and its AI has rated it, and it rates up to 100 comments a month on CREATOR and 500 on PRO. A comment that needs your judgement gets a red or amber flag instead, and your Meta filter settings stay as they are.
Choose Meta Business Suite if
this is what you need
Meta’s own tool is free to use (source: How Meta Business Suite works, checked 2026-10-23). For some businesses that settles it.
- You want a free tool and know what to postMeta Business Suite is free on desktop and mobile, and its Planner schedules Facebook and Instagram content. Source: How Meta Business Suite works, Using the Planner in Meta Business Suite, checked 2026-10-23
- You run ads or boost postsYou can create ads or boost content right there, and reach Ads Manager for detailed campaigns. POSTIVA doesn’t create ads. Source: How Meta Business Suite works, checked 2026-10-23
- Messenger, WhatsApp and Threads matter to youIts inbox covers Messenger, Instagram and WhatsApp Business messages, and it manages your presence on Threads and WhatsApp too. Source: How Meta Business Suite works, checked 2026-10-23
- Word filters already keep comments calmInstagram’s Hidden Words and Facebook’s Moderation Assist hide comments by word lists and criteria you pick. Turn them on either way: POSTIVA leaves your Meta filter settings as they are. Source: Hiding comments on Instagram, Moderation Assist on Facebook, checked 2026-10-23
Check the scope
and choose your workflow
Compare what each tool covers, what FREE includes, and where you may need a different workflow or an individual plan.
- People who only need schedulingPOSTIVA FREE includes the calendar and automatic publishing for 1 brand profile. Ongoing weekly strategies are included in CREATOR and PRO; FREE includes an initial strategy.
- Businesses that grow mainly through adsPOSTIVA doesn’t create or manage ads. Its post suggestions point out a trending post, and promoting it is up to you.
- Teams that answer customer messagesPOSTIVA’s list holds the comments under your Facebook and Instagram posts, not your private messages.
- Agencies and businesses with many brandsFREE and CREATOR cover 1 social profile (one brand) and PRO covers 3. Need to manage more brands or clients? Contact us for an individual plan tailored to your needs.
Using both, paying
and hiding comments
Yes. POSTIVA doesn’t change your Hidden Words (source: Hiding comments on Instagram, checked 2026-10-23), Page profanity filter (source: Comment moderation for Facebook Pages, checked 2026-10-23) or Moderation Assist (source: Moderation Assist on Facebook, checked 2026-10-23) settings, and your ads stay in Meta’s tools (source: How Meta Business Suite works, checked 2026-10-23). POSTIVA hides or restores single comments and publishes the posts you schedule in it. Don’t schedule the same post in both tools, or it will be published twice.
Meta Business Suite is free to use (source: How Meta Business Suite works, checked 2026-10-23), and you don’t have to pay for POSTIVA either: it has a FREE plan. On CREATOR or PRO you pay for weekly strategies built from your business goal, new tasks every day, posts drafted in your brand voice and AI that rates new comments, up to 100 a month on CREATOR and 500 on PRO. Once that allowance is used up, new comments aren’t rated, so they get no suggested replies and aren’t hidden automatically.
No. It only hides them, so you can restore any comment, and one you restore isn’t hidden again automatically. Each checked comment counts toward your plan’s allowance: 100 a month on CREATOR, 500 on PRO.
No. POSTIVA publishes to Facebook, Instagram and a personal LinkedIn profile. Meta Business Suite manages your presence on Threads and WhatsApp (source: How Meta Business Suite works, checked 2026-10-23).
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